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What Are Banner Ads and Do They Still Work in 2022?

What Are Banner Ads and Do They Still Work in 2022?

A banner ads is an image or animation placed on a website, within another web page element or sometimes even outside the browser window.

In its evolution and development throughout the years, the Internet has spawned banner ads to give way for businesses to increase traffic to their site and grow their sales. They started gaining popularity in the late 90s and were not well-liked by users in an instant. They had a 20% click-through rate in their early days, just like spam e-mail. Despite this, banner ads proliferated and have established their place in modern digital marketing.

Banner ads are a quick, cost-effective way to gain awareness and promote products and services to potential customers and those not necessarily looking for anything in particular. It is also an excellent way to measure how well your product or service performs in the marketplace. This ad is an effective way to advertise products on the internet.

This ad often uses flash technology to show animated graphics and videos. With the emergence of software tools like image generation API, you can quickly produce graphics for banner ads, which dramatically helps banner ad curators create visually impactful content for their company.

When it comes to ad placement, banners are a potent tool in capturing the audience’s attention. A well-created banner ad executed in the right place and at the right time can increase your conversions by up to 10%. They’re also versatile as they can be placed on just about any platform available, like websites, mobile apps, and even print media.

Banner ads are one of the oldest forms of online advertising, and they continue to prove their effectiveness over the years. Banner ads help a business reach a large audience and increase website traffic over time, allowing people to remember a brand easier. The effectiveness of using banner ads as an advertising medium for any company has never waned down through time.

Banner ads are helpful for business marketing because they can be implemented across many platforms. Depending on the platform, they can change the format and be more interactive for the audience’s better appreciation.

Because of their interactive feature, banner ads are perfect for blogs, social media sites, and email newsletters. Its prolificness ensures an increase in brand awareness, can help potential customers with their purchasing decisions, and deliver its message to everyone who sees it.

Are you still not convinced that banner ads can benefit your company? Let us share with you why you should use banner ads in 2022.

1, Great source of web traffic

No matter how you slice it, banner advertising brings web traffic for brands. This form of advertising has been used since the early days of the internet and continues to be one of the most effective tools to drive traffic to your website. In these modern times, most businesses who want to have a more substantial online presence are using this online advertising execution.

Banner ads can be very effective if designed correctly, written in the correct tone, and placed on popular and relevant websites. They generate a lot of traffic and will be very effective if you’re doing it right.

The most common types of ads are the basic banners with text only and those with pictures and videos. Video can potentially get more viewers than the basic banners with text only. Banner ads can be easily integrated into your site and placed on any page. A good rule of thumb is to put them at the top or bottom of your pages, as they are in plain view when people are reading your content.

2, They do not cram the audience with too much information

We often see traditional advertisements containing a lot of information, including company name, logo, phone number, address, e-mail contact, telephone number, and website. This is a big mistake because the product or service offered by the company can be veiled by the cramped ads, replacing simplicity with information overload. Too much information, not to mention long and not readable, lessens the visual impact and interest-piquing aspects essential in an advertisement.

Banner ads are the perfect counterpoint to those traditional, information-loaded ads, as they provide simple stimuli for audiences and budding customers to gain interest in your product/  or service. Instead of placing an e-mail address or website HTML on the ad, banner ads allow people to just click on the banner itself and be automatically redirected to the landing page, which can be your company’s website. It lessens unnecessary and inconvenient paths for customers to go through to discover your company’s offerings.

3, Cost-effective as they are cheap to buy

Banner ads are possibly the most cost-effective marketing tool for small businesses. These ads are low in cost, and they don’t have to be flashy or attention-grabbing to achieve success. They are so affordable that you can use them as a trial run to see how well your brand performs before making more significant investments.

Banner ads are cheap because they are made to be seen, not read. While banner ads are considered a risky marketing strategy due to their cheap nature, they can still be highly effective when executed correctly. Proper banner ads can mean massive gains for your company, and your small investment can generate colossal profit once you get an increase in web traffic driven by the banner ads.

4, Very easy to produce with the help of tools

Banner ads are among the most common forms of online advertising. They are easy to produce using Photoshop, Illustrator, and software applications such as online tools with image generation API. They are also one of the easiest to design and implement. That’s why more and more businesses are utilizing them.

Yes, the convenience of creating banner ads is given through the multitudes of tools that are available, but what makes the difference is how you utilize these tools in moulding your visual identity. However, even if they are easy to create, it takes more than just turning your computer on, opening up a program, and making the design. You still need to spend some time getting to know the software tools you will be using to create effective and professional-looking banners.

5, Come in different sizes and shapes

We can consider banner ads as the most common kind of web advertising. They come in different forms, shapes, and sizes, but all of them sure serve the same purpose: increase your website traffic and make a profit in the process.

Banner ads are the perfect way to showcase your products and services to website visitors. The key to a successful banner ad campaign is to use the right size of the ad and put it in the right place.

Small banner ads are great for smaller sites, blogs, or mid-sized sites with many contents on their homepage. They work best at the top of your homepage or sidebars. Medium banner ads are targeted towards areas with a lot of traffic going through their homepages or sidebars. These ad units are meant to grab attention, but they don’t have to be too intrusive because the ad is smaller and more lightweight than large banners. Large-sized banners are designed to take over half to the entirety of the audience’s screen, capturing the full attention of its audience. Those large-sized banner ads are generally frowned upon, as they distract the main order of business in which audiences visit the sites you put your advertisements on. This results in a negative image of the company that owns the large banner ad, lessening traffic on the company’s site. You should observe strategic placing and the right blend of size to have a bigger chance of bringing potential customers to the company’s site.

6, Highlight the uniqueness of your business

Banner ads that highlight your business’s uniqueness are an excellent way to promote your brand. If you put the proper thought into it and use creative banner ads, you can distinguish yourself from your sea of competitors. It is essential to highlight the uniqueness of your advertisement actually to attract more people. You can do this by using a banner ad and adding a little bit of humour or original content. Placing a banner ad that features generic visuals with run-of-the-mill advertising messages ensures that your ad will be lost amongst other companies that also utilize the same kind of banner ads.

Visuals alone are not the key to a successful banner ad, as they are just one of the tools to reach your company’s maximum potential. Powerful software applications such as image generation API, Photoshop, and other image manipulation services can help you with providing original visual content for your banner ad while injecting your business’ vision into it. Therefore, it is still essential to establish a unique sight for your company to imbibe, and banner ads only bring it to the spotlight, not to create it.

7, Promote customer interaction

As the marketing world evolves, advertisers find new and creative ways to complete their audience’s journey. Banners that incorporate the right call-to-action or design tend to see higher click-through rates than standard banners. They also tend to have a higher conversion rate too.

By creating banner ads with a tempting offer and a clear call-to-action, marketers can ensure that they’re making the most of every impression they get. And because, as mentioned, banner ads usually appear across the top or bottom of web pages, they promote customer interaction. The graphics, videos, and even video games they contain encourage the audience to click, then be linked back to the company website.

Also Read: AR Augmented eCommerce Reality: Secure Your Experience


Although the use of banner ads has been on the decline over the past few years, with many companies turning to social media marketing and email marketing to drive traffic to their website, a large part of this world’s businesses still relies on banner ads as a significant part of their marketing strategy.

Banners give you a great way to keep your brand in front of customers, even if they aren’t looking for your product or service at that moment. They are also good to have brand awareness and visibility. With so many businesses online today, getting your business noticed is critical. With the help of banner ads on your website, you can drive and garner even more visitors to your site. Your additional work is to make sure that they will have a positive experience once they visit your site.

A banner ad is a great way to attract customers, but it’s only effective if you use it correctly. We hope that this article will help you continue to understand banner ads properly to get the results you want.

Author’s Bio:

Shelly Solis is a zealous digital marketer of anything SaaS. She is a former editor-in-chief of a university publication. She currently heads SaaSLaunchr as its co-founder and CEO. SaaSLaunchr is the digital marketing agency to go to if you need SaaS SEO, content marketing, and blog outreach for your SaaS business.

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