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Using Mobile Ad Network for Optimizing Game Revenue

Using Mobile Ad Network for Optimizing Game Revenue

Other than running the same old monotonous game monetization strategies, who does not want to elevate in-game revenue at most? A game publisher today, can utilize various monetization strategies to create a fine mix for revenue generation. However, with the development of game monetization platforms especially mobile ad networks, game publishers find in-app advertising for monetization easy. Here are some brilliant tips that a game publisher can follow to efficiently execute monetization whether while using a mobile ad network or not.

Pick the Right Monetization Model

Only one out of other monetization models can impeccably work for a mobile game. This is the justification for why you ought to be cautious while picking one for your game. Today, many game monetization models exists, but here are few that you can actively use.

  1. In-App Advertising
  2. In-App Purchase
  3. Subscription
  4. Partnership

Every one of these monetization models carries various advantages, benefits as well as various requirements and restrictions. For instance, to use in-app advertising you must make a deal with the advertiser or join a mobile ad network. Comparably for in-app purchases or premium subscriptions, you need to develop the mobile game keeping in mind these. Hence, think carefully before you decide on the right model for monetization.

Mobile Advertising Formats and Placements

Mobile ad networks today offer a range of performance-driven mobile ad formats that are essential for monetization. However, ad formats and placements are to be chosen considering the user experience. A game publisher must not neglect the user experience for the sake of earning via its game. If the user base decreases, the game will not just lose value but will also hinder revenue growth. Hence, one must opt for a mobile ad network that helps one choose the perfect non-intrusive ad formats and their placements for monetization.

  1. Banner Ads
  2. Interstitial Ads
  3. Rewarded Video Ads
  4. Icon Ads
  5. Offerwalls
  6. Native Ads
  7. Playable Ads

Besides these, a brand new ad format is making waves in the market. The Immersive Ads by ConsoliAds is being readily used by game publishers today. Recently launched Shoot to Kill – FPS Command Shooting Game has been actively using these blended in-game ads and earning crazy revenues. The action-packed game provides a spot-on gun shooting experience with highly non-intrusive ads.

These advertisements differ in sizes and designs, consequently not every ad format works for every mobile game model. Thus, these need to be placed at non-intrusive intervals to bring in the best revenues.

A/B Testing

Regardless of which model you will quite often pick, consistently have a go at testing the monetization strategies at a minimum of 10% of your clients prior to carrying out them across the client base. In case you decide to choose in-app advertising for monetization, you need to create two different builds for testing.  Create two independent builds by using the same ad formats offered by mobile ad networks but with different placements. Now monitor which one performs better bringing in greater revenues.

Likewise, if you opt for in-app purchases, set up various offers and target various segments of your client base to evaluate the revenue outcomes and performance.

Consider the Metrics and KPIs

The key presentation indicators may differ for different monetization models, also depending on the mobile ad networks and other platforms being used. The most common ones are:

  • Retention Rate:

The retention rate indicates the number of users that reuse your mobile game during a particular time span. The formula is: Number of Users on Day X/Number of Users after Day X on Day Z *100

  • LTV – Lifetime Value:

This is the complete revenue that a client brings in by utilizing the publisher’s application. In case of a mobile game, the absolute revenue generated by a client will be the client’s LTV. This can be determined as: ARPU * Average Length of User Relationship

  • Churn Rate:

The churn rate is the point at which a client quits utilizing a portable game or application. The equation is: Current Number of Users/Total Number of Users * 100

  • DAU – Daily Active Users:

DAU are the quantity of clients that use mobile game or application on a single day.

  • ARPU – Average Revenue per User:

ARPU is the average revenue produced by every each individual client utilizing the mobile game or application. The equation is: Total Revenue Generated/Number of Active Users

  • ARPDAU – Average Revenue per Daily Active User:

ARPDAU is the income produced per day by day dynamic client.

These metrics of measurements are essential for a publisher to comprehend and optimize the mobile game monetization models. These measurements and metrics can assist you with understanding the everyday changes in the revenue streams and furthermore assist you with deciding the cause of poor results.

Also Read: 5 Tips for Growing a Successful Business

Optimization is a need!

Optimization is doubtlessly is what you need when sorting monetization for your mobile game. When that you are finished with the A/B testing and have your metrics arranged, it is now just the right time to optimize for better results. A publisher must optimize the monetization model to ensure greater performance and revenues. This is done by evaluating all metrics and improving strategy to bring in results.

Mix Up the Monetization Strategies

Here is a great tip to accelerate in-game revenue! Just mix up monetization strategies. Whether you are using a top mobile ad network for in-app advertising as your monetization model or in-app purchases, you can always mix up! By doing so, you can easily gauge revenue from different means of monetization without making the mobile game monotonous. To do so, one can always opt for mobile ad networks that allow cross promotion and in-app purchases alongside just monetization.

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