Hospitality Industry: Hoteliers worldwide are fighting fiercely to stay on top of the competition and meet growing customer demands. Innovative ideas are always a plus when it comes to original offers and services, but some industry trends are a must-do for hotels of all sizes.
Today we will share the top hospitality industry trends in 2022 that will help you gain potential guests and turn your existing customers into loyal ones. Some of the most popular trends include hyper personalizations, hotel apps, sustainable solutions and others. Continue reading to find out more.
Remote workers and business travelers
Covid-19 caused businesses worldwide to offer remote job positions, significantly increasing the number of employees working from the comfort of their homes or while traveling. The trend transferred to the hospitality industry since many people found their workplaces in hotel conference rooms or guest rooms.
Today, hoteliers should consider high-speed internet access (HSIA) solutions and comfortable work areas for their guests. Conference rooms are a good place for conducting online meetings for many people, and supplying them with the appropriate equipment is a growing trend.
Digital technologies and the use of personal devices
Digital technologies have been around the hotel industry for a long time. Combined with the boom in mobile personal devices, they are becoming a top trend in 2022. Especially after Covid-19, people seek contactless solutions and avoid touching unnecessary items where many people gather.
Developing a branded hotel app and deploying mobile key technology is something every hotelier should consider for their hotel. These two methods increase guest control over their stay and facilitate check-in and key give-out processes. Imagine a guest entering the hotel property and directly heading to their room without queueing at the front desk to check in and get their key. Their vacation has already begun.
Hyper-personalization is undoubtedly a trend that’s here to stay. Innovative hoteliers started deploying artificial intelligence (AI) and machine learning (ML) models in their digital systems, which help them provide the personalized and unforgettable experience every guest wants.
AI and ML help hoteliers provide personalized offers, suggestions, emails and instant messaging to the guests in their properties. Such technologies gather customer data and continue expanding their knowledge base with every new arriving guest. Returning customers can enjoy even better services since AI will work based on previous experiences and activities.
Eco-friendly travel and sustainability
While eco-friendly travel and sustainability are not new concepts, they are certainly growing in popularity throughout past years and have reached their peak in 2022. Travelers worldwide are concerned about the Earth, and the resources people waste and leave unrecycled. Many people started looking for ways to reduce their carbon footprint and waste and supporting businesses with the same values.
Are you wondering what you can do to become more environmentally friendly? Here are some ideas that you can quickly implement in your hotel:
- Reduce paper usage by integrating QR codes
- Avoid disposable plastics and turn to more eco-friendly products
- Reduce restaurant food waste
- Turn analog processes into digital ones
- Switch your plastic key cards to mobile key technology
- Avoid small plastic toiletries and start installing large dispensers instead
- Reduce energy consumption with smart HVAC solutions
Virtual and augmented reality (VR & AR)
VR and AR are other things you should consider for your business. Immersing your future guests in reality they could experience if they visit your hotel might be the final push they need to make that booking. Everyone wants to know where they are heading and if they are going to like it. So why not show them?
Virtual tours and 360-degree videos on your website will help your customers feel like they are at your property. A front desk employee can greet them when they enter the property and pass through the lobby. They can walk through the corridor and see what their room looks like or visit the SPA amenities. They can even have a glass of wine with a scenic panorama view in front of them. Your new booking is almost inevitable.
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