Partner with a Digital Agency to Increase Your Brand’s Exposure
Half the battle in increasing the market share of your brand is in raising brand name awareness. Putting your brand’s name and message front and centre in people’s minds can take a lot of work. But when you’re starting to market your brand online, a digital agency can make it much easier to increase your brand awareness by making use of social media and other inexpensive tools.
And that’s the thing you’ll find out about digital marketing, the most effective tools can be relatively inexpensive and highly effective. An experienced digital agency in Malaysia can be a valuable partner when you’re just starting out in online marketing.
Tap into Social Media Advertising
You may be personally active on social media. You have a Facebook account, a Twitter account and an Instagram account. How many times a day do you access them? And how often do you notice ads appearing when you do? Think about the fact that these are only three of the platforms of social media available today. There is also Pinterest, Youtube, TikTok, Reddit, Linkedin, Trello, and Twitch. LINE is another platform that has taken off in Thailand and Japan and is starting to make inroads in Malaysia.
All these platforms offer advertising opportunities. A digital agency specialises in knowing how you can best utilise these platforms to increase brand awareness for your targeted audience. Social media advertising is one of the most fundamental ways to get your brand name and message known to an audience that will buy your products and services once they’re aware of them.
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Targeting Is the Key to Increasing Brand Awareness
The ability of these platforms to target those audiences that fit the type of buyers your products will attract is what makes the platforms so valuable to an intelligent digital marketing strategy. Digital agencies are experts at looking at your range of products and services and pinpointing the best platforms to focus your advertising.
Different platforms target different demographics. For instance, TikTok is popular with young people, while Facebook is starting to attract more parents and middle-aged users.
Choice of Demographics and Formats
Digital agencies know the targeting options on all the platforms and the primary demographic that each platform attracts. They also know the ad formats that each platform offers. By selecting a carousel ad format on Facebook and targeting older men, tire manufacturers would be able to reach their desired audience and display their entire range of tires. By choosing a video ad format on TikTok and targeting active young professionals, a jet ski company would increase the awareness of their brand name and products.
Digital agencies are as exacting as surgeons in being able to reach your most desired buyer profile. If your brand is new and inexperienced in digital marketing, a digital agency can make a world of difference in the impact of your ads right from the beginning. Have your ad budget pay dividends right from the start – Partner with an experienced digital agency in Malaysia to increase your brand’s exposure in the marketplace.
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