Instagram is a social networking site and a mobile claim that allows its operators to upload images and videos with multiple photographic effects such as filters, frames, retro colours, etc.
To later share those images on the same platform or other networks social.
This app or network is currently one of the fastest-growing in the world.
Instagram started in 2010, that is, it has not yet turned eight years old, although it seems that it has been with us all our life
It has more than 400 million users worldwide and about 12 million in Spain.
68% of Instagram users are women; it seems that it has been with us all our life
It has more than 400 million users worldwide and about 12 million in Spain (it has grown by 66% in the last year in our country)
As a curiosity, it should also be said that the most followed account in the world on Instagram is that of Selena Gómez, with more than 120 million followers.
The photo that has received the most “likes” up to this moment is this Beyoncé, who had over 11 million likes.
What is the Use of Instagram?
This social network with more than 1000 million users is used to share images and videos, apply filters, and turn a mobile photo into a professional appearance.
The procedure is straightforward.
The user takes a photo or archives a video from his mobile, applies a filter or photographic retouch and shares it with his community, being able to select whether to do it provisionally or fix it on his wall.
It is also possible to part that image on other social systems and publish the famous ” Instagram Stories “.
We already discussed this blog previously, which has caused a real furore since the platform made them available several years ago.
What are the Advantages of Instagram?
1. Increased engagement
It is a platform where it is relatively easy to get perceptibility.
This is now the social network with the highest engagement in most sectors, as I have already made clear.
It means that user interaction with the content is one of the highest compared to other networks.
And don’t forget the hashtags: you should choose the most successful ones related to what you do.
2. Increase in traffic to your blog
To get users who visit your profile to your website or blog, I recommend you perform different actions:
- Add the URL of your website in your profile bio
- A watermark to your images with the name or URL of your website
- Add images of your items or services
3. You will humanize your Brand more
Your Brand is you, a person.
However, I see hundreds of “personal brand” profiles that do not show a single image of themselves and act as if they were a mere business.
We all have a story to tell; we all have professional passions and hobbies that motivate us.
When you work on your Brand, you need to tell your story.
The human being is curious by nature. Your followers want to know who you are and what you do.
How to Use Instagram Professionally?
Follow these steps to see how Instagram works and how to use Instagram
- Download the app.
- Open the app.
- Create an account.
- Explore and select people to follow.
- Give likes to photos you like on Instagram.
- Upload photos to your account and apply filters to them.
- Use hashtags.
What are the Main Errors and Possible Solutions of Instagram?
· You do not add value
It means that you do not show anything fascinating for your social community on Instagram.
Try to publish photos and videos of generally not seen things
But tell things that they do not know so that they always look forward to your new photo.
· They don’t recognize you
Having a social profile open to the world does not mean having it in any way.
An Instagram account has to have a clear and striking image, a short and recognizable username and a good description.
That the user who knows how to use Instagram knows who is behind that cool account.
· You don’t evolve
If you upload the same photos on Instagram from your beginnings until today, you are lost.
The style and design, when editing and your compositions, will give you identity.
But the content has to be diverse, varied, entertaining.
If you always upload the same composition, in the same place and in the same way, the public will get tired soon.
Always offer something nice and beautiful to see.
Post varied photos with your recognizable style that gives you an identity on Instagram.
· You are unrecognizable
One day one way, another.
Every day you publish with a different style, almost the opposite.
You mislead the public that does not know if the content is yours or not.
They don’t recognize you.
Show how you are, how you feel and don’t cheat.
Same for brands on Instagram.
Enhance your differentiating characteristics, maintain your style, an open gallery.
We are all stirred by others, but we always have to find the way.
And the way is to be original on Instagram if you want to stand out.
Also read: Guide to Use Instagram – About and Use
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