How to Sell a Business Website to Get the Right Price in 2022
Running an online business can be fun and lucrative. However, people’s priorities can change, or they simply might find better business opportunities elsewhere. The great thing about this is that you can always sell a business website, whether a blog, an e-commerce store, portfolio site, landing page, etc.
However, selling a website can be exhausting, like selling a house. There are many variables to consider, and buyers will often look to ignore them or downplay their value to get a better price. The markets are constantly changing, though, so even if your site is super-functional, you might not be able to sell it for a high price.
There are still many people flip websites for a living, and they’re all doing the same thing, but don’t worry, there are certain things you can do to make the process effective.
Don’t expect to sell it quickly
Website marketplaces and brokers usually keep individual listings active for one month and up to six months. However, this doesn’t mean you’ll be able to sell it in that period. Selling a website is like selling a home or a startup.
Investing time in establishing a great online presence is essential. Your buyers need a solid foundation to build on, and only then will they show genuine interest. If you can’t create a healthy platform, you won’t be able to attract potential buyers at all.
After all, people don’t buy websites to invest a lot of additional time and effort into making them work. They are looking for something solid that they can grow further. In other words, you should iron out all the small issues on your business website and be patient.
Looks are important
Yes, some buyers might say they only want the fundamentals to be solid on a business website. In most cases, they will change the design later when adjusting the site for their needs. However, it’s crucial to present your site neatly.
It’s like giving people a tour of your home – everything should be clean and shine in its brightest light. Selling a site that doesn’t look good is possible, but you will probably get a much lower price for them.
Messy design, bad fonts, broken links, and cluttered navigation make a poor impression. Even people who say they don’t care are affected by what they see and start wondering what’s happening in the backend.
Consider the value of your domain
People often forget about their domain names when selling business websites. They completely overlook this vital part of their sites, even though many buyers buy sites solely for their domains. Your domain name is not just the address of your organization or company.
It’s a crucial part of a personal or business brand. Domain names let you rank better with your keywords, represent you as a professional or an organization, and help people remember your website. New hot startups often look for brandable domains and are willing to pay a lot of money.
That’s why you should find a domain appraisal tool to get a rough idea of your domain’s worth and incorporate this number into your overall website price.
Calculate the overall value
The main questions you should ask yourself when selling a website are: will the site grow in the future and increase revenue? Is it in a unique niche where there aren’t that many competitors? How successful is your website currently?
However, the most important thing is its potential for the future. Think about the current trends in your market, how much your business is improving, and what your site is missing to take that “next step?”
For example, if your site is constantly improving its ranking position on Google, you will likely get more organic traffic that can convert into paying customers. Measure some key metrics, including organic traffic, conversion rates, bounce rates, sales, etc.
Prepare all the information buyers need and do your homework
No matter where you post or send your listing, it should have all the information buyers need. This includes things like:
- Seller information
- Potential opportunities
- Reasons for selling the site
- Post-sale support
- Historic performance
Try to make this information as detailed as possible. At the same time, prepare yourself to give any additional answers and information if necessary. Buyers want to check whether you know what’s happening with the site and how you previously managed it.
In the end, make sure to back up all your numbers and claims, both good and bad. After all, there are many website variables buyers need to consider and check their legitimacy before they can move on with the purchase.
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