Marketing Strategy: Business owners often spend time and money making sure that their company’s logo is simple and effective. However, many overlook the impact that their company’s flag can have. It’s an often-overlooked way to promote your business and make it stand out.
Flags are a form of visual communication that dates back to the very early days of civilization. They’re symbols used to represent groups of people, places, and things. In business, a custom flag is a symbol that represents your company. In other words, a custom flag represents your company’s logo and other branding elements, such as color and symbols, all in one. This article explains how custom flags can improve your marketing strategy, whether you’re starting from scratch or looking to ramp up your efforts.
Use Your Storefront Flag as a Welcome Mat
For many businesses, the main reason to add a flag to their storefront is to create a welcoming, tourist-friendly environment. You’re in the retail store business and want to create a warm and inviting environment? Consider hanging a custom American or Canadian flag from the eaves or the balcony. This will make your store instantly recognizable as a tourist destination, but it will also set the tone for the rest of your marketing strategies right there on the front porch.
Incorporate Custom Flags into Your Marketing Strategies
You’ve spent all that time and energy decorating your storefront. Now it’s time to get down to business and start bringing in customers! One of the first things you should incorporate your new marketing strategy into your promotional efforts. This means making sure your storefront flag is seen by customers, both inside and out.
Assign Meaning to Your Flag
The most obvious way to incorporate your marketing strategy into your custom flags is to assign meaning. This can be a one-off thing, or you can make it a habit. For example, you could have a service-oriented business and fly the American flag for two days every July 4th. On the first day, you could fly it with the red-white-and-blue stripes horizontal and the blue stripe at the top. You could fly it with the horizontal stripes and the bottom blue stripe on the second day. By assigning different meanings to different days of the week or months of the year, you can constantly remind your customers what they can expect from your business.
Plan Ahead When Using a Marketing Strategy
Not only should you assign meaning to your flag, but you should also plan when using a marketing strategy. For example, if your business puts up a flag every time it opens a new location, you should have that location ready to go by the time the flag is up. Remember to account for the weather; you don’t want your customers sweltering or freezing because of your marketing strategy.
Let the Custom Flag Communicate.
Communicating important messages through your custom flag is a huge plus. Whether you use it to show support for your community or send a political message, having a custom flag that can easily be seen and understood by all is a huge advantage.
The possibilities are endless when using custom flags in your marketing strategies. From welcoming visitors to marking special occasions, flags are a great way to bring your brand to life.
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