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Going Virtual – Providing A Case For Adopting VR In Your Industry

Going Virtual – Providing A Case For Adopting VR In Your Industry

VR: Let’s face it: more often than not, we’re resistant to change.  Whether it’s trying new food, moving to a new office or even taking a  new route to work – many of us are set in our ways.

But with change comes new opportunities. And for business owners  like you who want to get improved results from training programs,  that change could be virtual reality (VR).

Now before you assume virtual reality belongs in the gaming industry  and sci-fi movies, let us assure you VR has already been integrated by  more industries than you might think.

To name but a few, the construction, medical, aviation, engineering,  marketing and military are all well underway with incorporating  headsets into their curriculums. And all of whom are now reaping the  rewards.

So how can VR accelerate your business training? Why is it so much  better than traditional training methods? And does it really cost the earth to implement across your organisation? Grab yourself a  notepad and let’s find out.

 Benefits of VR in Business

With technology evolving at eyewatering speeds, it’s only a matter of  time before virtual reality becomes a training tool integral to every  corporate curriculum.

Unlike the time, money and resources required to deliver in-situ  training and development, VR offers a flexible alternative better  suited to the way many of us conduct our working lives.

But convenience aside, several studies have shared just how  impactful VR can be on training outcomes. Perhaps the most  impressive is a report released by the US Learning and Development  Innovation team at PwC who discovered VR learners are:

  • 275% more confident to act on what they learned after training • 4 x faster than classroom training on average
  • 4 x more focused than e-learners
  • 3.75 x more emotionally connected to content than classroom learners

Part of the reason virtual reality outperforms traditional training is  due to its immersive experience. Once inside a headset, learners are  devoid of distraction in a sensory-rich environment that encourages  discovery, curiosity and autonomy.

What’s more, for many it’s a completely new experience which  naturally heightens engagement, paving the way for deeper  learning with stronger retainment of shared information. Here are  some examples of businesses who’ve already made the leap:

 Accenture

Partly promoted by the ongoing pandemic, Accenture ordered 60,000 Oculus headsets in 2021 – just one of many technological investments that’s contributed to an anticipated VR market size of  $84.09 billion by 2028.

It’s a transition by Accenture which means trainees and employees  can now upskill from the comfort of their home, retiring the need to  travel to designated training centres. To date, it’s the largest number of headsets any company has ever deployed.

 International Air Transport Association (IATA)

For ground operation staff and many other roles, the aviation  industry doesn’t come without its dangers. As such, providing  trainees with real-life airside experience is crucial to maximise their  safety.

It’s for this reason, IATA found a solution by incorporating Future  Visual’s RampVR™ – the industry’s first VR training platform for  ground operations.

Consisting of two modules (aircraft turnaround inspections and  aircraft marshaling), trainees gain valuable knowledge and  experience within their roles, all of which are tracked by in-built metrics  to monitor participant performance.

 Walmart

For trainees new to the consumer chaos of busy supermarkets, it  becomes all too easy to feel overwhelmed. For Walmart Academy,  it’s a problem they wanted to tackle head on and the driving reason  behind their investment in VR.

Now, through a headset, trainees can experience what it’s like to  work in a supermarket during its busiest hours. For trainee managers, virtual scenarios such as Black Friday can be experienced  through simulation for all-important preparation.

It’s a forward-thinking approach to training which has better  prepared staff to deal with every kind of scenario before they  experience them in real life.

 How to Build a Business Case For VR

Even with turbulence caused by the pandemic, VR revenues are still  set to surpass $12 billion by 2024.

Without question, the main driver behind its continued growth is the  ability to unlock new customer experiences, accelerate product  development and improve staff training to levels of engagement and  retainment unattainable through traditional methods.

In fact, according to PwC’s Seeing Is Believing report, 824,634 jobs  have been enhanced globally through the use of VR, with a boost to  GDP currently at $46.4 billion.

What does that tell us? Well, above all else, it underlines the fact  virtual reality is here to stay. And with more and more businesses  realising its expanding potential, it’s only a matter of time before it becomes a standard piece of kit within every industry.

So perhaps the real question to ask as a business owner isn’t if you’re  going to integrate virtual reality, but in actual fact when.

Also Read: How to Manage Payroll on a Global Scale

 

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