SEO Mistakes: If you are managing your website, keep learning about SEO best practices. Even if you are not familiar with all the technical stuff, knowing the basics is essential to get the most out of your SEO tactics with the help of an SEO company.
The most common SEO mistakes that you can easily avoid will help you rank higher on search engines. Let’s look at some of the most common SEO mistakes that are killing your website traffic.
Eight Mistakes That Are Killing Your Website Traffic
There are a lot of different SEO considerations when it comes to making your website rank.
There are so many SEO mistakes that are killing your website traffic. Many business owners fail to recognize these mistakes and will continue to suffer until they do. If you want to be successful with SEO, then you must avoid the following eight most common mistakes:
No/bad Keyword Research
When the search spiders come to your site, they are looking for keywords relevant to the page’s content. If the content of your page is about dogs, but you accidentally include keywords about cats in it, then this defeats the purpose of SEO. This is why it is crucial to determine “keywords” or “key phrases” that are relevant to your website.
The first mistake you can make is not doing any keyword research at all. You may be lucky enough to have a massive amount of organic traffic coming to your website naturally already, meaning that you don’t need to do keyword research. But for most people, this is not the case. If you don’t do any keyword research, there is no way you will know which keywords drive traffic to your site.
2. No/poor Headings
The number one mistake that hurts your rankings appears to be that people are not adding enough headings to their pages. This means that you are providing too little information in your body text.
Make headings that are clear and concise. Each heading should have a subject line. If you have multiple headers about the same topic, give each one a different subject line.
The point of headings is to flow smoothly from one to another, following the natural order of the text. So it’s evident that short and left-aligned is the right way to do it.
3. No Site Map Or Poorly Structured Site Map
The first mistake people make when trying to optimize their website is not using a site map or having a poorly structured site map. A site map helps both visitors and search engines locate information on your website. Visitors can use it to discover pages on your website quickly, while search engines can use it to index your website correctly.
Your site map needs to be well-structured since this will help visitors find information quickly and easily. It will also help search engines crawl your website efficiently.
You need to ensure that it is formatted appropriately, with links to each page in your website with information about the page linked to.
If there is no sitemap, search engines will not follow links on your website and therefore rank your pages correctly.
4. Site is Unstructured – Pages Not Linked
The most common problem with sites with low ranking or no rankings is that they are not structured well. In other words, they do not have any meaningful navigation structure, they do not link to the essential pages from most visited ones and vice versa, there is no clear hierarchy among sections of the site, etc.
To be found in search engines, your website needs to be well-structured from both the user and search engine’s point of view. If a user lands on a page that has no apparent relationship with the home page or with other pages of the site, he will leave your site, never to return.
5. Meta tag Keywords Not Used
Meta tag keywords have been used for the last several years as a search engine optimization (SEO) technique to improve significant search engines such as Google, Bing and Yahoo. However, it seems that Google has dropped support for them and no longer uses meta tag keywords in their ranking algorithm.
Many people make the most common mistake when they optimize their websites for search engines is not using meta tag keywords or not using them correctly.
When you add meta tags to your website, you give the search engine robots additional information about the site. Using them is very easy — all you have to do is add one line of code to the appropriate header file on your website’s server, and the robots will pick up on this information and use it in their indexing of your site.
6. Duplicate Content
Duplicate content is one of the most common problems preventing websites from getting to the top of search rankings. Whether it’s identical meta descriptions, duplicate titles or duplicate content within your site itself, having too much of it can damage your SEO efforts.
The search engines hate duplicate content, and if you keep this mistake up for a long time, they may penalize your website for this mistake. You should learn how to avoid making these mistakes and fix them if you have already made them.
Duplicate content means having two or more pages on your website that are almost the same. The two pages may differ in size or wording, but they contain the same or very similar information. This is considered duplicate content, and it can be harmful to your site.
7. Lack of Social Media Presence
Facebook, Twitter, Reddit, Google+, Tumblr, Pinterest, LinkedIn are some of the social media channels used by people today. If you post something on these channels and your website gets talked about by people who visit your website, this will help with your SEO efforts.
Search Engines can crawl through links created on social media sites such as the ones listed above, and these links help them gather information about your site, which allows you to rank higher in search results. When you have a social media presence on popular sites like Facebook and Twitter, people will talk about your business and link back to your website, and this will help you with your SEO efforts.
8. Overlooking the Basics- Title, Meta Description, Alt Tags & Nature of Links
Every article or blog post must have a title and meta description. The title should be unique. It should include keywords related to the overall topic of the article. It should be written in the present tense for better ranking in search engines.
The meta description should also be unique and include keywords related to the overall topic of the article. It must be 150 characters long or less. The alt tags of images should reflect their content, including the post’s title in which they are included.
The biggest problem with this is that even if you get a link from a big site, it may not help you much if your website is not optimized correctly. One of the most common mistakes made by beginner webmasters is that they overlook the essential SEO elements such as title tags, meta descriptions and image alt tags.
SEO is a long-term process, and it’s better to stay proactive than reactive. So it would be best if you were prepared to face some common SEO mistakes that might kill your website traffic.
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