Ecommerce Facebook Ads: 10 Must-Use Facebook Ads Strategies For Ecommerce Marketers
Social media marketing has become an integral part of digital marketing campaigns. Marketing on social media plays a pivotal role in the success of the business.
Gone are those days when social media was used solely for communication, entertainment, and catching up with long-lost friends. It is now the most popular and populated platform with billions of active users.
The most significant benefit of social media websites is they are free to join. A business doesn’t have to pay any registration or membership fee. Moreover, the company gets exposure to millions of audiences. It can increase its brand awareness, generate traffic on the website, and earn a good profit.
The pioneer of the social media sites, Facebook, has 2.6 billion users. On average, these users spend around 2 hours and 25 minutes daily on this website. These figures give the businesses a golden opportunity to target their potential audience and convert them into their customers.
Do you know how this gigantic platform earns revenue?
Facebook earns 85% of its revenue by running ads on its website. In 2017, it earned 39.9 billion from advertisements. These figures highlight that it is the most preferred channel of advertising for marketers.
If you want to reach a substantial targeted audience, attract them to visit your website, or retarget them, then having a Facebook page is not enough. It would be best if you loosened your pocket to advertise your business on an escalated level.
In today’s article, we will share ten essential and straightforward Facebook marketing tips that you can easily apply to boost your sales.
10 Must-Use Facebook Ads Strategies for Ecommerce Marketers
1. Use High-Quality Images In Your Ads
Just as the brick-and-mortar stores use their attractive articles to display on the storefronts to attract more customers, you should do the same for your Facebook ads.
If the pictures aren’t attractive or don’t appeal to people’s visual senses, nobody will click them. It will render the entire advertisement campaign a complete failure and a waste of time, money, and resources.
Use bright and colorful pictures that will stand out from the rest of the feed images. Do not use photos that have a white background and similar colors to the Facebook logo. Such ads get easily blended with the rest of the feed and would go unnoticed by your audience. Before you finalize the image, make sure it fits perfectly into the frame of the ad.
Your images should be self-explanatory. Sure, you can add text to describe your image, but it will divert your audience’s attention from the image to the text. Instead of writing long lines, stick to words, phrases, or numbers to grab the users’ attention.
Another tip to make your images stand out is by attaching the picture of happy people in your ad. Watching a smiling person in ads provokes happiness and positivity; if your ads invoke such feelings, the customers will remember your brand and end up visiting your website.
For example, many brands use the image of women in their ads and marketing campaigns to target their male audience.
Your photos have to be real. People do not upload the free source image on their social media account. If you want real results, use real pictures of happy people or even cats and dogs.
2. Install Facebook Pixel
Facebook pixel is a conversion tracking piece of code that monitors the customers’ behavior on your website.
But that’s not the only reason you should install it. Facebook pixel also uses the data from conversion pixels to enhance your advertisement and find the people who fit your potential buyers’ persona.
If a business places the pixel at the checkout page, it will track customers’ actions after clicking the ad. For example, it will track what items they purchased and which products and pages they explored. It also helps the marketer to measure the ROI.
To get the most out of the pixel, install the pixel before running any campaign. It will allow Facebook to get an insight into what type of people visit your website, how many of them convert, and their overall behavior on your website. By understanding the audience, Facebook can optimize your campaign to yield better conversions. It will create ads that will effectively target your potential customers.
3. Target Cart Abandonment
Remarketing targets the people who showed interest in your products but didn’t convert.
It is typical online users’ behavior not to buy anything from an online store on their first visit. If the users exit your website after abandoning their loaded carts, then go after them and lure them into completing the checkout procedure.
Thanks to Facebook ads!
You don’t have to call or visit them personally. Facebook ads will do their job proficiently to bring the potential audience back to your website. Retargeting ads remind the customer about the products that they viewed or added to their cart. Sometimes a simple reminder to your customer can push him to make the purchase.
To make the customer finish their order quickly, include the picture of your bestselling articles, and link it to that product on the website. Your customer will be a tap away to land on the product page.
Also, keep in mind to retarget the visitors as soon as they exit your website. It is easier to push a person to convert who abandoned the cart recently relatively to the one who did it months ago.
4. Build Referral Programs
Facebook ads not only attract new customers but also encourage the existing customers to shop from the business.
But that’s not it!
Did you know that you can use Facebook ads to build referral programs?
A referral program refers to rewarding the customers for encouraging the people in their social circle to buy the products or services from a brand.
You might be wondering how you can build a referral program with Facebook ads, right?
It’s pretty simple.
Will people read and respond to a pop-up or an email while scrolling Facebook? People will pay more attention to the pop-up that appears on their screens rather than an email in their inboxes.
You can design an ad that offers discounts or other free products or services to your customers if they spread the word or give a written or video review about your products or services.
It will be a win-win situation for you both, your brand and the customer. The customer will become the brand advocates and market your brand in return for a discount.
5. Host A Contest
Contests and giveaways are the new ways of promoting your brand. People love to get free stuff. By holding a contest or giveaway on Facebook, thousands of people enthusiastically participate and invite their friends to do the same.
A contest can work well if you have a large following on Facebook. But what about the startups that do not have a huge following? How will the targeted audience know that you are hosting a giveaway or a contest?
Simple, through Facebook ads.
Who said you could only promote your goods and services via ads? You can easily reap the benefits of holding a contest by running an advertisement campaign for it on Facebook.
When you design the ad to invite people to participate in the giveaway, mention the prize’s amount. For instance, instead of saying ‘Win gifts,’ try ‘Win gifts worth $999’.
People are more attracted to participate in a giveaway when the amount of the prize is mentioned. Also, use attractive pictures for the giveaway ad. Even if a person doesn’t win, the products’ images are enough to lure him into visiting the website.
6. Create And Target A Lookalike Audience
Facebook also allows you to build a lookalike audience if your customer list has more than 100 people.
A lookalike audience is a group whose characteristics resemble the existing buyers. If your customer list is detailed, then you can create a more accurate list of your audience.
The question here arises: Does a business need a lookalike audience?
According to Facebook, a lookalike audience has similar buying patterns and interests to your existing customers. It means that there are increased chances that this audience will be interested in your brand and the products and services you offer. Moreover, it can also help your business to generate leads.
If your existing buyers are happy with your products, the chances are that your lookalike audience will appreciate it too.
Furthermore, it can help you tailor your ad and content to make it more personalized.
7. Use Catchy Copies In Your Ad
Along with your images, your words should be powerful too. If an image has successfully caught a person’s attention, then the right words can make or break the advertisement campaign. Make sure your ad copies are catchy and engage your potential audience.
Facebook is pretty crowded with thousands of pictures and videos. If your ad copy doesn’t grab the person’s attention, it will blend in the crowd of numerous posts.
Your ad’s image and copy should convince the person that clicking the link is beneficial for him. Don’t worry; you don’t have to write long, compelling speeches for this purpose. You can make use of emojis to make your copies more engaging and effective.
However, make sure that the emojis you use must match your copy’s tone and the demographic you are trying to capture.
Another tip worth mentioning here to make your copies eye-catching is to use powerful words that grab your audiences’ attention.
Your words should create an emergency and compel the user to click on the ad right away. Try to incorporate the following terms in your ad copies to trigger a response from the audience:
- Limited Time Offer
- Buy Now
- Don’t miss this fantastic offer
- The last day to avail of the deal
8. Encourage Email Sign-Ups
One of the most effective Facebook marketing tips is to run Facebook ads to boost your email marketing.
Email marketing may sound ridiculous in the era of social media; however, email marketing results are pretty promising.
A business can earn $44 for every $1 spent on email marketing.
Using a Facebook lead generation ad, you can motivate your audience by offering them something in return to sign up for the newsletters.
You don’t have to offer a bundle of your expensive items, no. It can either be a free sample, downloadable material, printable resources, or a sample of your product. It can be anything as long as your customers share their email addresses in return.
Once you have successfully managed to gather the emails for building your email list, you can start working on segmenting the list and curating emails for each segment.
Isn’t it amazing? You can market your brand from two channels.
9. Use Scrolling Images
If your business deals with more than one type of good, adding just one image to the ad is not a good idea. For instance, you sell clothes for men, women, and babies. Do you think putting up the images of the baby’s clothes will generate the response from the other two demographics?
For this purpose, a business must make use of scrolling ads.
Scrolling ads on Facebook allows businesses to run multiple ads at the same time. A user can have a good look at different items, colors, styles that you have in your store.
10. Create Video Ads
Video ads are another remarkable technique to outshine your competitors. Creating a high-quality video that is unique and engaging not only costs time but money too.
The majority of the startups and small-scale businesses stick to images as creating video ads can be burdensome on their business’s account. Leverage this opportunity and run video ads on Facebook.
Remember not to make long videos. Your video should be short yet captivating for your viewers. Keep the limit of your video around three to four minutes.
11. Embed A Call-To-Action
Without adding a proper call-to-actions (CTAs), your ad campaign will fail miserably. Do you know why? Simply because after conveying your message, you did not direct the users about their next step.
Facebook offers a total of 9 CTAs that you can use according to your business, ad campaign, or products:
- Shop Now
- Book Now
- Learn More
- Watch More
- Apply Now
- Donate Now
- Contact Us
Ensure that the CTA you select is in accordance with your image, headlines, and ad copy. For example, if a hotel uses the CTA ‘Download Now,’ it will confuse the audience and fail to generate the action you wanted.
12. Setup Upsell And Cross-Sell Campaigns
Did you know you can upsell and cross-sell your products to your existing customers? Using the customer’s shopping history, you can advertise the products that complement their previous purchases.
For example, if a mother has bought onesies for her baby, you can cross-sell your mittens, baby booties, or swaddling sheet to go with the onesies.
You can also use your customer’s browsing history on other websites and suggest to them goods that they match with their browsing history. For example, if your consumer has searched for fitness watches on some other website, then you can cross-sell your fitness shoes to them.
Facebook ads are an excellent choice to reach a larger audience. It not only targets a new audience, but also captures the one that showed interest in the business. Moreover, it can help the companies stay ahead of their competitors and boost their conversions.
Do not worry if your Facebook ad doesn’t perform or brings the result that you wanted. Run the ad, monitor the results, and modify the campaign to obtain the desired results.
Ricky Hayes is the Co-Founder and Head of Marketing at Debutify – free Shopify theme, helping dropshippers build high-converting stores in minutes. He is a passionate entrepreneur running multiple businesses, marketing agencies, and mentoring programs.
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